Studio Mate · Paid ads, landing pages and lead automation

New clients,
from the ad to the first call.

I run your campaign, build the landing page and connect an automation that sends every lead straight to you. Here's how it looks in practice, step by step, from your customer's side.

Scroll to start
Step 1

An ad should stop the right person, not everyone.

I start from the words your customers use to describe their problem, and write the ad and build the audience from there. That way the budget goes to people who can actually buy.

Paid ads on Meta, Google and TikTok

  • Audience research and precise targeting
  • Ad copy, including the first line that stops the scroll
  • Budget management and ongoing optimization

Meta Ads · Google Ads · TikTok Ads · Canva · AI

Step 2

Before building a page, understand why someone would stay on it.

I start with the person who lands on the page: what they're looking for, what they need to know and what will make them feel they've come to the right place. The content, the structure and the path to getting in touch follow from that.

Landing pages that convert

  • Planning: what the visitor needs to see first
  • All the copy
  • Built mobile-first
  • Connected to the form and to conversion tracking

WordPress · Elementor · Lovable · Readymag

Step 3

Every question on a form has to earn its place.

Name and phone are usually enough, so leaving details takes a few seconds. The other questions can wait for the call, once there's already a connection.

Lead forms and conversion tracking

  • A form on the page or in a pop-up, wherever your visitors actually are
  • Conversion tracking with Meta Pixel and GA4, so the campaign learns who leaves details

Meta Pixel · GA4 · GTM · CRO

Step 4

The hottest lead is the one who left details a minute ago.

Within seconds your customer gets a message with their name, and you get an alert about a new lead. The system already knows which campaign and which ad they came from.

Lead automation and CRM

  • The form connected to your CRM or to Monday
  • An instant personal reply to the customer
  • An alert to you for every lead
  • The source of every enquiry, even across several branches

This is the system I built for Tamary's Shed, where leads from each of its two branches come in separately.

Make · Monday · Webhooks

Step 5

Counting leads isn't enough. You need to know how many became clients.

At the end of the month you get a short report: how many leads came in, what each one cost, which ad brought the most and how many closed. That's how we decide where the budget goes next.

Measurement, reports and optimization

GA4 · Search Console · Google Sheets

This story has already happened

Businesses I've worked with

These sites are in Hebrew. The strategy, the build and the lead tracking behind them work the same way in any language.

Tamary's Shed music school websiteLive

Tamary's Shed

Music school · two branches

  • Strategy, audiences and the customer journey up to booking a lesson
  • Website built in Lovable, including the launch of a second branch
  • Lead system with source tracking and an admin panel
  • Meta campaigns, local SEO and content articles
Everything in this project
  • Audiences and messages for kids, teens and adults, by instrument and location
  • Pages for every instrument, branch and teacher, with a separate form per branch
  • Marketing copy for every instrument, optimized for SEO
  • Domain move, DNS settings and 301 redirects
  • Search Console, keywords and five articles
  • Instagram and TikTok bios and scripts for AI videos
  • Ongoing optimization and end-to-end project management
Visit the site (Hebrew) ↗
RATZIOMortgage and financing advisory
Launching soon

Ratzio

Mortgage advisory · end-to-end project

  • Strategy, audiences and the customer journey up to the enquiry
  • Website in Lovable and Readymag, with interactive components
  • Copy, forms and conversion points
  • Recommendations for six networks and scripts for paid video
Everything in this project
  • Business research, service mapping and a message for each audience
  • Site architecture and content hierarchy built around the enquiry
  • Interactive FAQ and a testimonials carousel
  • Specs for forms, pop-ups and conversion tracking
  • Profiles for Facebook, Instagram, LinkedIn, TikTok, YouTube and Google Business
  • Ad directions and prompts for producing videos with Claude
  • QA, SEO, accessibility and performance plan for launch
Concept demos

Built to show what's possible

Two full concept sites for fictional businesses, each telling one story through animation, built around what that kind of business does. Every agent, client, listing and figure on them is made up.

Concept site for an Austin realtor: a real house at golden hourConcept

Marlow Home Co.

Real estate agent · Austin, TX · 5 pages

  • A blueprint traces a real house, then the photo warms to golden hour as you scroll
  • Listings with filters and a detail panel for each home
  • An instant home-value tool for sellers
Open the demo ↗
Concept site for a Charlotte estate law firm: ink spreading across the pageConcept

Ashby Lane Estate Law

Estate planning firm · Charlotte, NC · 5 pages

  • A fountain pen signs, and each chapter emerges from a spreading ink stain
  • A plan finder that recommends a flat-fee package
  • Copy and disclaimers written with lawyer advertising rules in mind
Open the demo ↗
Mate

A mate is a partner along the way. That's how I work with every business.

I write the ad, build the page and make sure every lead reaches you right away. What matters most to me is that what the ad promises is really waiting on the page, and that the path from there to getting in touch is simple.
Meital Shmuelovich at her desk
Meital Shmuelovich · the person behind Mate

Nice to meet you, I'm Meital.

I studied digital marketing at SV College and worked as a marketing coordinator. Today I run campaigns, build landing pages and connect lead automations for small businesses.

I've worked with businesses in many fields: a music school, recruitment, garden furniture, cosmetics, jewelry, flowers and service providers. In every project I check that the message and the creative fit the business, and I think about what happens after a customer leaves their details.

I'm based in Israel and work remotely. We talk on Zoom at a time that works for you.

Questions

Before we talk

Small and mid-sized businesses that want more enquiries: real estate agents, law firms, service providers, schools and studios, clinics and local businesses.

Yes. Everything I do runs online, so I work remotely and schedule calls in your time zone.

Of course. You can start with a landing page, a campaign or an automation, and add the rest when it's right for your business.

Every project gets a fixed quote after a short intro call, based on scope: how many platforms, how many pages and which connections you need.

Meta (Facebook and Instagram), Google and TikTok. We choose by where your audience is, and start with the platform most likely to bring you clients.

It's saved in a lead management system, the customer gets an instant reply and you get an alert. No enquiry gets lost.

Ad spend is paid directly to the platforms (Meta, Google, TikTok) from your own account and stays under your control.

The next step is yours

Your next client
is scrolling right now.

Leave your details for a short intro call, with no commitment. We'll talk about your business, what you've already tried and where it makes sense to start.

Book an intro call

Your details come straight to me, and I'll get back to you soon.