Ratzio
Mortgage advisory · end-to-end project
- Strategy, audiences and the customer journey up to the enquiry
- Website in Lovable and Readymag, with interactive components
- Copy, forms and conversion points
- Recommendations for six networks and scripts for paid video
Everything in this project
- Business research, service mapping and a message for each audience
- Site architecture and content hierarchy built around the enquiry
- Interactive FAQ and a testimonials carousel
- Specs for forms, pop-ups and conversion tracking
- Profiles for Facebook, Instagram, LinkedIn, TikTok, YouTube and Google Business
- Ad directions and prompts for producing videos with Claude
- QA, SEO, accessibility and performance plan for launch